Society’s addiction to sugar is a rather alarming one. There are no evening news headlines about kids strung up on the white stuff, no award-winning documentaries about the growers, the sugar dealers or the effects it has on the population, yet at the same time, sugar is responsible for the growing number of obesity cases found in kids and indeed adults.
Robert Lustig gave a talk where he called fructose poison, and compared the metabolic effects with that of ethanol. Now, you may be thinking (like I did at the time) what a crackpot! But after watching his video, it all started to make much more sense. if you have the time, i’d urge you to view the talk. Let’s face it, people are fatter and you often see incredibly large kids these days, something that wasn’t so commonplace a decade or two ago (at least when I was in my teens).
Sugar is everywhere. Ever since I’ve made a push to remove it from my diet, I’ve become obsessed with the contents label, to understand what I’m consuming and what the potential damage could be. For example, that drain water Coke bill as ‘healthy’, Vitamin Water, has a staggering 32 grams of sugar per bottle. 32 GRAMS of the stuff. It doesn’t end there, there is sugar or High Fructose Corn Syrup (HFCS) in most food today. We’ve become a society addicted to the shit, like crack whores at 2am, we all need our daily fix.
As a result, I’ve noticed that I too am addicted to the poison. I crave a sugary substance at least once a day and do exhibit the telltale signs of addition when I don’t have it.
So enough is enough, from today, I’ve now made the conscious effort to remove 90% of all sugar from my diet. I’ve already cut out the soft drinks (ok, I’ll admit to having a sneaky can of coke every now and then) but for me the hardest will be the KitKat and the choccie digestives, I’m more addicted to those than a crack whore on payday. It seems that this approach is something Mr Cavendish is also trying out, with some success to boot.
The plan is to see how this effects my riding. I already have an issue with wheat, which makes for interesting times, will this be too much? I’m also applying some common sense to this test. I enjoy my coffee and there isn’t a cat in hells chance I’m not having my brown sugar in it. It will be my one guilty sneak fix every morning. I’ve given myself four weeks to see a noticeable change in my mood, my weight and overall health.






